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Thursday, December 20, 2007

E – Business operations


E – Business operations
1 Client Uses internet / e commerce site
2 The Site The product / services offered
3 Transaction Online transaction / SSL Protected link
Offers high level of security
4 E Commerce site/ Server Authentication / Validation


 Types of Business on Internet
1 B2B Online transaction Dell.com
2 B2C Via world web Rediffmail.com
3 C2B Consumer specifies the requirements – best begin Priceline.com
4 C2C Customer trade Ebay.com


 Benefits of e – Business
1 Achieve market
leadership
Stay ahead of your competition through a
program of planning, investment &
implementation of geared to the information
economy.
2 Build customer loyalty Use information more effectively to retain your
most valuable customer.
3 Create new products
and services
Produce new sources of value with improved
time to market and product development
capabilities.
4 Enhance human capital Anticipate & capitalize on organizational
changes.
5 Harness technology Ensure that your technology choices will allow
you to execute your e business plan.
6 Optimize business
processes
Bring products to market more quickly; reduce
the cost of the sale.
7 Reach new markets Grow revenues and market share by extending
the supply chain and promoting tailored
products and services through new delivery
channels.


 ACMA – Auto component manufacturer’s Association
 CEA – Connected enterprise Structure
 E Business barriers in India
1 Internet usage Less usage of computers & internet
2 Bandwidth Lack of bandwidth – Major Problem
3 Cyber laws Issue of insurance against fraud
Lack of secure online payment mechanism
Digital signature act
4 Digital identity Problem in digital certificate / digital signature
5 Inter state goods
movement regulations
Differences in sales tax & excise duty rules &
Octroi
6 Set-up & infrastructure
costs
Cost of software
web hosting service
Bandwidth & Proper security
7 Advertisement costs Costs a lot of money – A great barrier
High cost of building the system

 Areas of e-business invasion in Indian Environment
 Banking Sector
 Online trading – stock & shares
 Software exporting

 Electronic –Customer Relationship Management
 It is aspects of customer interactions.
 Sales – Field support
 Marketing – Customer Services
 Focused upon…
 Acquiring new customers
 Enhancing profitability of existing customers
 Segment high value of profitable customers
 Maximize life time value of profitable customers
 E-CRM – is supported by…
 Leading edge & applicable tools & technology
 Insightful customer information (data mining capabilities)
 On-going measurement & analysis
 E-CRM – is essential to achieve…
 Increased customer satisfaction
 Increased retention & loyalty
 Maximized economic value of customer base
 Higher lead conversion
 Superior financial performance
 Competitive advantage

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